Construct · 1 fields · 1 citations

multimodality: a standalone construct

One name. One construct. A landmark on the map.

● anchor · one word, several carriers Nearest construct by meaning·not indexed
multimodality1 CONSTRUCTMultimodalityKRESS · VISUAL COMMUNICATION

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Visual communication

meaning made across image, text, layout and colour together rather than by language alone.

In visual communication, multimodality refers to meaning made across image, text, layout and colour together rather than by language alone. This meaning comes from Kress (2001) in Multimodal discourse: the modes and media of contemporary communication. Here multimodality is this specific meaning.[1]

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Nearby constructs

modality3 fields · 5 citationsjingle · one word, three constructs

References

  1. Kress, G. R. (2001). Multimodal discourse: the modes and media of contemporary communication. Arnold. ISBN 9780340662922

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