Construct · 1 fields · 1 citations

multiple-unit pricing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

pricing several units together or stating quantity limits, which works as an anchor that raises the number of units consumers buy.

In pricing, multiple-unit pricing refers to pricing several units together or stating quantity limits, which works as an anchor that raises the number of units consumers buy. This meaning comes from Wansink (1998) in Journal of Marketing Research.[1]

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Nearby constructs

number3 fields · 6 citationsjingle · one word, three constructs quantity4 fields · 4 citationsjingle · one word, four constructs

References

Wansink, B., Kent, R. J., & Hoch, S. J. (1998). An Anchoring and Adjustment Model of Purchase Quantity Decisions. Journal of Marketing Research, 35(1), 71-81. https://doi.org/10.1177/002224379803500108

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