Construct · 1 fields · 1 citations

nation branding: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

applying branding and marketing communication to a country to influence its image and reputation abroad.

In marketing, nation branding refers to applying branding and marketing communication to a country to influence its image and reputation abroad. This meaning comes from Fan (2006) in Journal of Vacation Marketing.[1]

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Nearby constructs

image4 fields · 5 citationsjingle · one word, four constructs influence5 fields · 5 citationsjingle · one word, five constructs reputation4 fields · 4 citationsjingle · one word, four constructs

References

Fan, Y. (2006). Branding the nation: What is being branded? Journal of Vacation Marketing, 12(1), 5-14. https://doi.org/10.1177/1356766706056633

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