Construct · 1 fields · 1 citations

national brand price premium: a standalone construct

One name. One construct. A landmark on the map.

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Retailing

the extra price consumers will pay for a manufacturer brand over a retailer's private label, driven by perceived quality gaps and other factors.

In retailing, national brand price premium refers to the extra price consumers will pay for a manufacturer brand over a retailer's private label, driven by perceived quality gaps and other factors. This meaning comes from Steenkamp (2010) in Journal of Marketing Research.[1]

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Nearby constructs

perceived quality1 fields · 1 citationsanchor · a standalone construct premium4 fields · 4 citationsjingle · one word, four constructs quality6 fields · 13 citationsjingle · one name, six constructs

References

Steenkamp, J. E. M., Van Heerde, H. J., & Geyskens, I. (2010). What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels? Journal of Marketing Research, 47(6), 1011-1024. https://doi.org/10.1509/jmkr.47.6.1011

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