Construct · 1 fields · 1 citations

net promoter score: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

a single-item index of customers' likelihood to recommend a firm, computed as promoters minus detractors and tested as a predictor of revenue growth.

In marketing, net promoter score refers to a single-item index of customers' likelihood to recommend a firm, computed as promoters minus detractors and tested as a predictor of revenue growth. This meaning comes from Keiningham (2007) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

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Nearby constructs

advocacy3 fields · 3 citationsjingle · one word, three constructs growth4 fields · 4 citationsjingle · one word, four constructs index5 fields · 11 citationsjingle · one word, five constructs

References

Keiningham, T. L., Cooil, B., Andreassen, T. W., & Aksoy, L. (2007). A Longitudinal Examination of Net Promoter and Firm Revenue Growth. Journal of Marketing, 71(3), 39-51. https://doi.org/10.1509/jmkg.71.3.039

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