Construct · 1 fields · 1 citations

neuromarketing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

using brain imaging and related tools to study how consumers respond to products and ads, with hopes of finding hidden preferences.

In consumer research, neuromarketing refers to using brain imaging and related tools to study how consumers respond to products and ads, with hopes of finding hidden preferences. This meaning comes from Ariely (2010) in Nature Reviews Neuroscience.[1]

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visual salience1 fields · 1 citationsanchor · a standalone construct

References

Ariely, D., & Berns, G. S. (2010). Neuromarketing: the hope and hype of neuroimaging in business. Nature Reviews Neuroscience, 11(4), 284-292. https://doi.org/10.1038/nrn2795

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