Construct · 1 fields · 1 citations

visual salience: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer neuroscience

how much a product stands out visually on a display, which biases fast choices toward salient items even against stated preferences.

In consumer neuroscience, visual salience refers to how much a product stands out visually on a display, which biases fast choices toward salient items even against stated preferences. This meaning comes from Milosavljevic (2011) in Journal of Consumer Psychology.[1]

Unit
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Nearby constructs

display2 fields · 3 citationsjingle · one word, two constructs neuromarketing1 fields · 1 citationsanchor · a standalone construct product3 fields · 3 citationsjingle · one word, three constructs

References

Milosavljevic, M., Navalpakkam, V., Koch, C., & Rangel, A. (2011). Relative visual saliency differences induce sizable bias in consumer choice. Journal of Consumer Psychology, 22(1), 67-74. https://doi.org/10.1016/j.jcps.2011.10.002

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