Construct · 1 fields · 1 citations

nonprofit warmth stereotype: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
nonprofit warmthstereotype1 CONSTRUCTNonprofit warmthAAKER · NONPROFIT MANAGEMENT

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Nonprofit management

the tendency of consumers to see nonprofits as warm but less competent than for-profit firms, which lowers willingness to buy from them.

In nonprofit management, nonprofit warmth stereotype refers to the tendency of consumers to see nonprofits as warm but less competent than for-profit firms, which lowers willingness to buy from them. This meaning comes from Aaker (2010) in Journal of Consumer Research.[1]

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Nearby constructs

purchase intention1 fields · 1 citationsanchor · a standalone constructwarmth3 fields · 6 citationsjingle · one word, three constructs

References

  1. Aaker, J., Vohs, K. D., & Mogilner, C. (2010). Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter. Journal of Consumer Research, 37(2), 224-237. https://doi.org/10.1086/651566

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