Construct · 1 fields · 1 citations

purchase intention: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

a consumer's conscious plan to try to buy a brand.

In advertising, purchase intention refers to a consumer's conscious plan to try to buy a brand. This meaning comes from Spears (2004) in Journal of Current Issues & Research in Advertising.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how purchase intention sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

browsing3 fields · 5 citationsjingle · one word, three constructs animosity3 fields · 3 citationsjingle · one word, three constructs consumer ethnocentrism4 fields · 5 citationsjingle · four labels, four constructs

References

Spears, N., & Singh, S. N. (2004). Measuring Attitude toward the Brand and Purchase Intentions. Journal of Current Issues & Research in Advertising, 26(2), 53-66. https://doi.org/10.1080/10641734.2004.10505164

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct