Construct · 1 fields · 1 citations

number of savings goals: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
number ofsavings goals1 CONSTRUCTNumber of savings goalsSOMAN · CONSUMER PSYCHOLOGY

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer psychology

people saving more when focused on a single goal than when trying to save for several goals at once.

In consumer psychology, number of savings goals refers to people saving more when focused on a single goal than when trying to save for several goals at once. This meaning comes from Soman (2011) in Journal of Marketing Research.[1]

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Nearby constructs

number3 fields · 6 citationsjingle · one word, three constructssave1 fields · 1 citationsanchor · a standalone construct

References

  1. Soman, D., & Zhao, M. (2011). The Fewer the Better: Number of Goals and Savings Behavior. Journal of Marketing Research, 48(6), 944-957. https://doi.org/10.1509/jmr.10.0250

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