Construct · 1 fields · 1 citations

numerosity heuristic: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

the tendency to judge quantity or magnitude by the number of units into which a stimulus is divided rather than by its actual amount.

In consumer research, numerosity heuristic refers to the tendency to judge quantity or magnitude by the number of units into which a stimulus is divided rather than by its actual amount. This meaning comes from Pelham (1994) in Cognitive Psychology.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how numerosity heuristic sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

heuristic4 fields · 4 citationsjingle · one word, four constructs magnitude4 fields · 5 citationsjingle · one word, four constructs number3 fields · 6 citationsjingle · one word, three constructs

References

Pelham, B. W., Sumarta, T. T., & Myaskovsky, L. (1994). The Easy Path From Many To Much: the Numerosity Heuristic. Cognitive Psychology, 26(2), 103-133. https://doi.org/10.1006/cogp.1994.1004

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct