Construct · 1 fields · 1 citations

O-S-R-O-S model: a standalone construct

One name. One construct. A landmark on the map.

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O-S-R-O-Smodel1 CONSTRUCTO-S-R-O-S modelCHO · POLITICAL COMMUNICATION

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Political communication

an extension of the communication mediation model in which pre-existing orientations shape campaign exposure, which works through reflection and talk to change later orientations and participation.

In political communication, O-S-R-O-S model refers to an extension of the communication mediation model in which pre-existing orientations shape campaign exposure, which works through reflection and talk to change later orientations and participation. This meaning comes from Cho (2009) in Communication Theory.[1]

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Nearby constructs

campaign2 fields · 4 citationsjingle · one word, two constructscommunication mediation model1 fields · 1 citationsanchor · a standalone constructexposure6 fields · 13 citationsjingle · one name, six constructs

References

  1. Cho, J., Shah, D. V., McLeod, J. M., McLeod, D. M., Scholl, R. M., & Gotlieb, M. R. (2009). Campaigns, Reflection, and Deliberation: Advancing an O-S-R-O-R Model of Communication Effects. Communication Theory, 19(1), 66-88. https://doi.org/10.1111/j.1468-2885.2008.01333.x

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