Construct · 1 fields · 1 citations

objective price-quality correlation: a standalone construct

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Pricing

the actual correlation between prices and objectively rated quality across brands in a market, modeled as depending on how informed consumers are.

In pricing, objective price-quality correlation refers to the actual correlation between prices and objectively rated quality across brands in a market, modeled as depending on how informed consumers are. This meaning comes from Tellis (1987) in Marketing Science.[1]

Unit
Recovery means
Measured by

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Nearby constructs

correlation4 fields · 4 citationsjingle · one word, four constructs market3 fields · 5 citationsjingle · one word, three constructs objective2 fields · 5 citationsjingle · one word, two constructs

References

Tellis, G. J., & Wernerfelt, B. (1987). Competitive Price and Quality Under Asymmetric Information. Marketing Science, 6(3), 240-253. https://doi.org/10.1287/mksc.6.3.240

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