Construct · 1 fields · 1 citations

one-step flow of communication: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
one-step flowof communication1 CONSTRUCTOne-step flow ofBENNETT · POLITICAL

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Political communication

the claim that targeted, fragmented media now reach individuals directly, weakening the role of opinion leaders described in the two-step flow.

In political communication, one-step flow of communication refers to the claim that targeted, fragmented media now reach individuals directly, weakening the role of opinion leaders described in the two-step flow. This meaning comes from Bennett (2006) in The ANNALS of the American Academy of Political and Social Science.[1]

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Nearby constructs

flow6 names · 12 citationsjangle · five names, one experience, partlyreach1 fields · 1 citationsanchor · a standalone constructrole4 fields · 5 citationsjingle · one word, four constructs

References

  1. Bennett, W. L., & Manheim, J. B. (2006). The One-Step Flow of Communication. The ANNALS of the American Academy of Political and Social Science, 608(1), 213-232. https://doi.org/10.1177/0002716206292266

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