Construct · 1 fields · 1 citations

online feedback mechanisms: a standalone construct

One name. One construct. A landmark on the map.

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Digital marketing

systems that collect and display buyers' ratings of sellers or products online, analyzed for how they build trust and the challenges they face.

In digital marketing, online feedback mechanisms refers to systems that collect and display buyers' ratings of sellers or products online, analyzed for how they build trust and the challenges they face. This meaning comes from Dellarocas (2003) in Management Science.[1]

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Nearby constructs

display2 fields · 3 citationsjingle · one word, two constructs face3 fields · 6 citationsjingle · one word, three constructs feedback4 fields · 5 citationsjingle · one word, four constructs

References

Dellarocas, C. (2003). The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms. Management Science, 49(10), 1407-1424. https://doi.org/10.1287/mnsc.49.10.1407.17308

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