Construct · 1 fields · 1 citations

opinion seeking: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

the tendency to look to other people for advice and information when making purchase decisions.

In consumer research, opinion seeking refers to the tendency to look to other people for advice and information when making purchase decisions. This meaning comes from Flynn (1996) in Journal of the Academy of Marketing Science.[1]

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Nearby constructs

information4 fields · 5 citationsjingle · one word, four constructs purchase1 fields · 2 citationsanchor · a standalone construct

References

Flynn, L. R., Goldsmith, R. E., & Eastman, J. K. (1996). Opinion Leaders and Opinion Seekers: Two New Measurement Scales. Journal of the Academy of Marketing Science, 24(2), 137-147. https://doi.org/10.1177/0092070396242004

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