Construct · 1 fields · 1 citations

organic label halo: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Food marketing

an organic label leads consumers to judge the same food as tastier, lower in calories and more valuable than an identical unlabeled item.

In food marketing, organic label halo refers to an organic label leads consumers to judge the same food as tastier, lower in calories and more valuable than an identical unlabeled item. This meaning comes from Lee (2013) in Food Quality and Preference.[1]

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Nearby constructs

halo3 fields · 5 citationsjingle · one word, three constructs item1 fields · 1 citationsanchor · a standalone construct preference4 fields · 7 citationsjingle · one word, four constructs

References

Lee, W. J., Shimizu, M., Kniffin, K. M., & Wansink, B. (2013). You taste what you see: Do organic labels bias taste perceptions? Food Quality and Preference, 29(1), 33-39. https://doi.org/10.1016/j.foodqual.2013.01.010

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