Construct · 1 fields · 1 citations

other customer perceptions: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
other customerperceptions1 CONSTRUCTOther customerBROCATO · SERVICES MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Services marketing

a customer's perception of other customers present during service, covering similarity, physical appearance and suitable behavior.

In services marketing, other customer perceptions refers to a customer's perception of other customers present during service, covering similarity, physical appearance and suitable behavior. This meaning comes from Brocato (2012) in Journal of Retailing.[1]

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Nearby constructs

perception3 fields · 4 citationsjingle · one word, three constructsservice1 fields · 1 citationsanchor · a standalone constructsimilarity3 fields · 4 citationsjingle · one word, three constructs

References

  1. Brocato, E. D., Voorhees, C. M., & Baker, J. (2012). Understanding the Influence of Cues from Other Customers in the Service Experience: A Scale Development and Validation. Journal of Retailing, 88(3), 384-398. https://doi.org/10.1016/j.jretai.2012.01.006

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