Construct · 1 fields · 1 citations

overheard communication effect: a standalone construct

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Persuasion

the finding that a persuasive message is more effective when receivers believe they are overhearing it rather than being its intended target.

In persuasion, overheard communication effect refers to the finding that a persuasive message is more effective when receivers believe they are overhearing it rather than being its intended target. This meaning comes from Walster (1962) in The Journal of Abnormal and Social Psychology.[1]

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Nearby constructs

being3 fields · 3 citationsjingle · one word, three constructs message3 fields · 6 citationsjingle · one word, three constructs persuasion3 fields · 5 citationsjingle · one word, three constructs

References

Walster, E., & Festinger, L. (1962). The effectiveness of "overheard" persuasive communications. The Journal of Abnormal and Social Psychology, 65(6), 395-402. https://doi.org/10.1037/h0041172

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