Construct · 1 fields · 1 citations

package downsizing: a standalone construct

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Retailing

reducing the quantity in a package while holding its price, a disguised price increase to which consumers respond less than to an explicit price rise.

In retailing, package downsizing refers to reducing the quantity in a package while holding its price, a disguised price increase to which consumers respond less than to an explicit price rise. This meaning comes from Çakır (2014) in Journal of Retailing.[1]

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Nearby constructs

downsizing2 fields · 2 citationsjingle · one word, two constructs explicit1 fields · 1 citationsanchor · a standalone construct holding2 fields · 2 citationsjingle · one word, two constructs

References

Çakır, M., & Balagtas, J. V. (2014). Consumer Response to Package Downsizing: Evidence from the Chicago Ice Cream Market. Journal of Retailing, 90(1), 1-12. https://doi.org/10.1016/j.jretai.2013.06.002

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