Construct · 1 fields · 1 citations

package size effect: a standalone construct

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Consumer research

larger packages lead consumers to use more product per occasion, partly because they seem to lower the unit cost.

In consumer research, package size effect refers to larger packages lead consumers to use more product per occasion, partly because they seem to lower the unit cost. This meaning comes from Wansink (1996) in Journal of Marketing.[1]

Unit
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Nearby constructs

cost4 fields · 4 citationsjingle · one word, four constructs perverse package size effect1 fields · 1 citationsanchor · a standalone construct product3 fields · 3 citationsjingle · one word, three constructs

References

Wansink, B. (1996). Can Package Size Accelerate Usage Volume? Journal of Marketing, 60(3), 1-14. https://doi.org/10.1177/002224299606000301

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