Construct · 1 fields · 1 citations

perverse package size effect: a standalone construct

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Consumer research

the finding that small snack packages can raise rather than lower consumption because they fail to trigger self-regulation concerns.

In consumer research, perverse package size effect refers to the finding that small snack packages can raise rather than lower consumption because they fail to trigger self-regulation concerns. This meaning comes from Coelho do Vale (2008) in Journal of Consumer Research.[1]

Unit
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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs package size effect1 fields · 1 citationsanchor · a standalone construct self-regulation4 fields · 4 citationsjingle · one word, four constructs

References

Coelho do Vale, R., Pieters, R., & Zeelenberg, M. (2008). Flying under the Radar: Perverse Package Size Effects on Consumption Self-Regulation. Journal of Consumer Research, 35(3), 380-390. https://doi.org/10.1086/589564

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