Construct · 1 fields · 1 citations

party brand dilution: a standalone construct

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Party politics

the weakening of a party label's meaning when the party converges with rivals or acts against its image, eroding partisan attachment and support.

In party politics, party brand dilution refers to the weakening of a party label's meaning when the party converges with rivals or acts against its image, eroding partisan attachment and support. This meaning comes from Lupu (2014) in World Politics.[1]

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Nearby constructs

attachment2 fields · 6 citationsjingle · one word, two constructs brand dilution1 fields · 1 citationsanchor · a standalone construct dilution3 fields · 4 citationsjingle · one word, three constructs

References

Lupu, N. (2014). Brand Dilution and the Breakdown of Political Parties in Latin America. World Politics, 66(4), 561-602. https://doi.org/10.1017/s0043887114000197

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