Construct · 1 fields · 1 citations

party brand: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
party brand1 CONSTRUCTParty brandSNYDER · POLITICAL SCIENCE

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Political science

the informational value of a party label as a signal to voters of the policy positions its candidates will hold.

In political science, party brand refers to the informational value of a party label as a signal to voters of the policy positions its candidates will hold. This meaning comes from Snyder (2002) in American Journal of Political Science.[1]

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Nearby constructs

informational value1 fields · 1 citationsanchor · a standalone constructparty brand dilution1 fields · 1 citationsanchor · a standalone constructparty2 fields · 4 citationsjingle · one word, two constructs

References

  1. Snyder, J. M., & Ting, M. M. (2002). An Informational Rationale for Political Parties. American Journal of Political Science, 46(1), 90. https://doi.org/10.2307/3088416

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