Construct · 1 fields · 1 citations

payment depreciation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

the tendency for the felt cost of a prepaid purchase to fade over time, so consumers become less driven to use what they paid for.

In consumer research, payment depreciation refers to the tendency for the felt cost of a prepaid purchase to fade over time, so consumers become less driven to use what they paid for. This meaning comes from Gourville (1998) in Journal of Consumer Research.[1]

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Nearby constructs

cost4 fields · 4 citationsjingle · one word, four constructs depreciation3 fields · 3 citationsjingle · one word, three constructs purchase1 fields · 2 citationsanchor · a standalone construct

References

Gourville, J. T., & Soman, D. (1998). Payment Depreciation: the Behavioral Effects of Temporally Separating Payments From Consumption. Journal of Consumer Research, 25(2), 160-174. https://doi.org/10.1086/209533

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