Construct · 1 fields · 1 citations

Pepsi paradox: a standalone construct

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Consumer research

the gap between blind taste preferences and branded preferences for colas, linked to brain responses to brand knowledge.

In consumer research, Pepsi paradox refers to the gap between blind taste preferences and branded preferences for colas, linked to brain responses to brand knowledge. This meaning comes from McClure (2004) in Neuron.[1]

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Nearby constructs

blind1 fields · 1 citationsanchor · a standalone construct knowledge6 fields · 12 citationsjingle · one name, six constructs paradox3 fields · 4 citationsjingle · one word, three constructs

References

McClure, S. M., Li, J., Tomlin, D., Cypert, K. S., Montague, L. M., & Montague, P. R. (2004). Neural Correlates of Behavioral Preference for Culturally Familiar Drinks. Neuron, 44(2), 379-387. https://doi.org/10.1016/j.neuron.2004.09.019

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