Construct · 1 fields · 1 citations

perceived argument strength: a standalone construct

One name. One construct. A landmark on the map.

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Persuasion

receivers' judgments of how convincing and well reasoned the arguments in a message are, measured with a validated scale.

In persuasion, perceived argument strength refers to receivers' judgments of how convincing and well reasoned the arguments in a message are, measured with a validated scale. This meaning comes from Zhao (2011) in Communication Methods and Measures.[1]

Unit
Recovery means
Measured by

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Nearby constructs

information adoption3 names · 5 citationsjangle · one chain, several names argument3 fields · 3 citationsjingle · one word, three constructs message3 fields · 6 citationsjingle · one word, three constructs

References

Zhao, X., Strasser, A., Cappella, J. N., Lerman, C., & Fishbein, M. (2011). A Measure of Perceived Argument Strength: Reliability and Validity. Communication Methods and Measures, 5(1), 48-75. https://doi.org/10.1080/19312458.2010.547822

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