Construct · 1 fields · 1 citations

perceived brand globalness: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
perceived brandglobalness1 CONSTRUCTPerceived brandSTEENKAMP · BRANDING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

the extent to which consumers believe a brand is marketed and recognized in many countries.

In branding, perceived brand globalness refers to the extent to which consumers believe a brand is marketed and recognized in many countries. This meaning comes from Steenkamp (2002) in Journal of International Business Studies.[1]

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business1 fields · 1 citationsanchor · a standalone constructextent1 fields · 1 citationsanchor · a standalone constructlocal iconness1 fields · 1 citationsanchor · a standalone construct

References

  1. Steenkamp, J.-B. E. M., Batra, R., & Alden, D. L. (2002). How perceived brand globalness creates brand value. Journal of International Business Studies, 34(1), 53-65. https://doi.org/10.1057/palgrave.jibs.8400002

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