Construct · 1 fields · 1 citations

local iconness: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

the degree to which consumers see a brand as a symbol of the local country's values, needs and identity, distinct from perceived brand globalness.

In branding, local iconness refers to the degree to which consumers see a brand as a symbol of the local country's values, needs and identity, distinct from perceived brand globalness. This meaning comes from Özsomer (2012) in Journal of International Marketing.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how local iconness sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

degree1 fields · 1 citationsanchor · a standalone construct identity6 fields · 14 citationsjingle · one name, six constructs perceived brand globalness1 fields · 1 citationsanchor · a standalone construct

References

Özsomer, A. (2012). The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness. Journal of International Marketing, 20(2), 72-95. https://doi.org/10.1509/jim.11.0105

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct