Construct · 1 fields · 1 citations

perceived consumer effectiveness: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Green marketing

a consumer's belief that their own actions can make a difference to environmental problems, which predicts environmentally conscious behavior.

In green marketing, perceived consumer effectiveness refers to a consumer's belief that their own actions can make a difference to environmental problems, which predicts environmentally conscious behavior. This meaning comes from Ellen (1991) in Journal of Public Policy & Marketing.[1]

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Nearby constructs

belief4 fields · 4 citationsjingle · one word, four constructs effectiveness4 fields · 6 citationsjingle · one word, four constructs green marketing1 fields · 1 citationsanchor · a standalone construct

References

Ellen, P. S., Wiener, J. L., & Cobb-Walgren, C. (1991). The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors. Journal of Public Policy & Marketing, 10(2), 102-117. https://doi.org/10.1177/074391569101000206

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