Construct · 1 fields · 1 citations

personal involvement inventory: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
personal involvementinventory1 CONSTRUCTPersonal involvementZAICHKOWSKY · CONSUMER

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

a semantic-differential scale measuring how relevant a product, ad or purchase is to a person given their needs, values and interests.

In consumer research, personal involvement inventory refers to a semantic-differential scale measuring how relevant a product, ad or purchase is to a person given their needs, values and interests. This meaning comes from Zaichkowsky (1985) in Journal of Consumer Research.[1]

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Nearby constructs

involvement6 fields · 10 citationsjingle · one name, six constructsinventory1 fields · 2 citationsanchor · a standalone constructperson3 fields · 6 citationsjingle · one word, three constructs

References

  1. Zaichkowsky, J. L. (1985). Measuring the Involvement Construct. Journal of Consumer Research, 12(3), 341. https://doi.org/10.1086/208520

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