Construct · 1 fields · 1 citations

pictorial metaphor: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Visual communication

a metaphor in which one or both terms are rendered in pictures, so that a viewer understands one thing in terms of another through the image.

In visual communication, pictorial metaphor refers to a metaphor in which one or both terms are rendered in pictures, so that a viewer understands one thing in terms of another through the image. This meaning comes from Forceville (1996) in Pictorial metaphor in advertising.[1]

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Nearby constructs

image4 fields · 5 citationsjingle · one word, four constructs metaphor3 fields · 3 citationsinvariant · one construct, three systems visual communication1 fields · 1 citationsanchor · a standalone construct

References

Forceville, C. (1996). Pictorial metaphor in advertising. Routledge. ISBN 9780415128681

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