Construct · 1 fields · 1 citations

plot connection: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
plotconnection1 CONSTRUCTPlot connectionRUSSELL · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

how central a placed product is to the story, which interacts with visual or verbal presentation to shape brand memory and attitudes.

In advertising, plot connection refers to how central a placed product is to the story, which interacts with visual or verbal presentation to shape brand memory and attitudes. This meaning comes from Russell (2002) in Journal of Consumer Research.[1]

Unit
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Nearby constructs

memory6 fields · 18 citationsjingle · one name, six constructsplot1 fields · 3 citationsanchor · a standalone constructpresentation2 fields · 4 citationsjingle · one word, two constructs

References

  1. Russell, C. A. (2002). Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude. Journal of Consumer Research, 29(3), 306-318. https://doi.org/10.1086/344432

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