Construct · 1 fields · 1 citations

post-reward resetting: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
post-rewardresetting1 CONSTRUCTPost-reward resettingDRÈZE · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

the slowdown in purchase rate after earning a loyalty reward as customers restart toward the next goal, which shrinks with repeated reward attainment.

In marketing, post-reward resetting refers to the slowdown in purchase rate after earning a loyalty reward as customers restart toward the next goal, which shrinks with repeated reward attainment. This meaning comes from Drèze (2011) in Journal of Marketing Research.[1]

Unit
Recovery means
Measured by

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Nearby constructs

loyalty6 fields · 10 citationsjingle · one name, six constructspurchase1 fields · 2 citationsanchor · a standalone constructreward4 fields · 7 citationsjingle · one word, four constructs

References

  1. Drèze, X., & Nunes, J. C. (2011). Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior. Journal of Marketing Research, 48(2), 268-281. https://doi.org/10.1509/jmkr.48.2.268

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