Construct · 1 fields · 1 citations

preattentive mere exposure: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

liking for brand names or logos that grows from exposures that were never consciously attended to.

In consumer research, preattentive mere exposure refers to liking for brand names or logos that grows from exposures that were never consciously attended to. This meaning comes from Janiszewski (1993) in Journal of Consumer Research.[1]

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Nearby constructs

exposure6 fields · 13 citationsjingle · one name, six constructs mere-exposure effect1 fields · 3 citationsanchor · a standalone construct

References

Janiszewski, C. (1993). Preattentive Mere Exposure Effects. Journal of Consumer Research, 20(3), 376. https://doi.org/10.1086/209356

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