Construct · 1 fields · 1 citations

prestige sensitivity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
prestigesensitivity1 CONSTRUCTPrestige sensitivityLICHTENSTEIN · PRICING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

favorable perceptions of a high price based on what it signals to other people about the buyer's status.

In pricing, prestige sensitivity refers to favorable perceptions of a high price based on what it signals to other people about the buyer's status. This meaning comes from Lichtenstein (1993) in Journal of Marketing Research.[1]

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Nearby constructs

price mavenism1 fields · 1 citationsanchor · a standalone constructsale proneness1 fields · 1 citationsanchor · a standalone constructprestige2 fields · 2 citationsjingle · one word, two constructs

References

  1. Lichtenstein, D. R., Ridgway, N. M., & Netemeyer, R. G. (1993). Price Perceptions and Consumer Shopping Behavior: A Field Study. Journal of Marketing Research, 30(2), 234-245. https://doi.org/10.1177/002224379303000208

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