Construct · 1 fields · 1 citations

sale proneness: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
saleproneness1 CONSTRUCTSale pronenessLICHTENSTEIN · PRICING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

a heightened tendency to respond to purchase offers because a price is presented as a sale, measured as one of several price perception traits.

In pricing, sale proneness refers to a heightened tendency to respond to purchase offers because a price is presented as a sale, measured as one of several price perception traits. This meaning comes from Lichtenstein (1993) in Journal of Marketing Research.[1]

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Measured by

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Nearby constructs

prestige sensitivity1 fields · 1 citationsanchor · a standalone constructprice mavenism1 fields · 1 citationsanchor · a standalone constructperception3 fields · 4 citationsjingle · one word, three constructs

References

  1. Lichtenstein, D. R., Ridgway, N. M., & Netemeyer, R. G. (1993). Price Perceptions and Consumer Shopping Behavior: A Field Study. Journal of Marketing Research, 30(2), 234-245. https://doi.org/10.1177/002224379303000208

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