Construct · 1 fields · 1 citations

pretreatment effects: a standalone construct

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Political communication

the way real-world exposure to a message before an experiment can reduce or mask the measured effect of the same message in the laboratory.

In political communication, pretreatment effects refers to the way real-world exposure to a message before an experiment can reduce or mask the measured effect of the same message in the laboratory. This meaning comes from Druckman (2012) in American Journal of Political Science.[1]

Unit
Recovery means
Measured by

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Nearby constructs

exposure6 fields · 13 citationsjingle · one name, six constructs mask3 fields · 3 citationsjingle · one word, three constructs message3 fields · 6 citationsjingle · one word, three constructs

References

Druckman, J. N., & Leeper, T. J. (2012). Learning More from Political Communication Experiments: Pretreatment and Its Effects. American Journal of Political Science, 56(4), 875-896. https://doi.org/10.1111/j.1540-5907.2012.00582.x

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