Construct · 1 fields · 1 citations

price roundedness: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
priceroundedness1 CONSTRUCTPrice roundednessWADHWA · PRICING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

round prices feel right for feeling-based purchases and precise prices for reason-based ones, so roundedness affects evaluations through fit with decision mode.

In pricing, price roundedness refers to round prices feel right for feeling-based purchases and precise prices for reason-based ones, so roundedness affects evaluations through fit with decision mode. This meaning comes from Wadhwa (2015) in Journal of Consumer Research.[1]

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Nearby constructs

mode5 fields · 5 citationsjingle · one word, five constructsprice precision effect1 fields · 1 citationsanchor · a standalone constructright3 fields · 4 citationsjingle · one word, three constructs

References

  1. Wadhwa, M., & Zhang, K. (2015). This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations. Journal of Consumer Research, 41(5), 1172-1185. https://doi.org/10.1086/678484

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