Construct · 1 fields · 1 citations

product appearance: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
productappearance1 CONSTRUCTProduct appearanceCREUSEN · PRODUCT DESIGN

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Product design

the roles a product's looks play in choice, including aesthetic, symbolic, functional, ergonomic, attention-drawing and categorization roles.

In product design, product appearance refers to the roles a product's looks play in choice, including aesthetic, symbolic, functional, ergonomic, attention-drawing and categorization roles. This meaning comes from Creusen (2004) in Journal of Product Innovation Management.[1]

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Nearby constructs

roles of product appearance1 fields · 1 citationsanchor · a standalone constructconsumer response to product appearance1 fields · 1 citationsanchor · a standalone constructinnovation6 fields · 11 citationsjingle · one name, six constructs

References

  1. Creusen, M. E. H., & Schoormans, J. P. L. (2004). The Different Roles of Product Appearance in Consumer Choice. Journal of Product Innovation Management, 22(1), 63-81. https://doi.org/10.1111/j.0737-6782.2005.00103.x

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