Construct · 1 fields · 1 citations

product attachment: a standalone construct

One name. One construct. A landmark on the map.

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Design research

the strength of the emotional bond a consumer feels with a specific owned product, which can lengthen product lifetimes.

In design research, product attachment refers to the strength of the emotional bond a consumer feels with a specific owned product, which can lengthen product lifetimes. This meaning comes from Mugge (2010) in Journal of Consumer Marketing.[1]

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Nearby constructs

attachment2 fields · 6 citationsjingle · one word, two constructs bond2 fields · 2 citationsjingle · one word, two constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Mugge, R., Schifferstein, H. N. J., & Schoormans, J. P. L. (2010). Product attachment and satisfaction: understanding consumers' post‐purchase behavior. Journal of Consumer Marketing, 27(3), 271-282. https://doi.org/10.1108/07363761011038347

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