Construct · 1 fields · 1 citations

product-country match: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
product-countrymatch1 CONSTRUCTProduct-country matchROTH · INTERNATIONAL MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

International marketing

the fit between the attributes a product category needs and the strengths of a country's image, which predicts when country of origin helps.

In international marketing, product-country match refers to the fit between the attributes a product category needs and the strengths of a country's image, which predicts when country of origin helps. This meaning comes from Roth (1992) in Journal of International Business Studies.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone constructcategory4 fields · 4 citationsjingle · one word, four constructscountry of origin4 fields · 6 citationsjingle · a cue in the head, a rule in law

References

  1. Roth, M. S., & Romeo, J. B. (1992). Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects. Journal of International Business Studies, 23(3), 477-497. https://doi.org/10.1057/palgrave.jibs.8490276

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