Construct · 1 fields · 1 citations

product design dimensions: a standalone construct

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Product design

consumer perception of a product's design along three dimensions (aesthetics, functionality, symbolism), measured with a validated scale.

In product design, product design dimensions refers to consumer perception of a product's design along three dimensions (aesthetics, functionality, symbolism), measured with a validated scale. This meaning comes from Homburg (2015) in Journal of Marketing.[1]

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Nearby constructs

perception3 fields · 4 citationsjingle · one word, three constructs product form1 fields · 1 citationsanchor · a standalone construct product3 fields · 3 citationsjingle · one word, three constructs

References

Homburg, C., Schwemmle, M., & Kuehnl, C. (2015). New Product Design: Concept, Measurement, and Consequences. Journal of Marketing, 79(3), 41-56. https://doi.org/10.1509/jm.14.0199

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