Construct · 1 fields · 1 citations

product transformation salience: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
product transformationsalience1 CONSTRUCTProduct transformationWINTERICH · GREEN MARKETING

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Green marketing

making consumers aware of the new products that recyclables become, which increases their recycling.

In green marketing, product transformation salience refers to making consumers aware of the new products that recyclables become, which increases their recycling. This meaning comes from Winterich (2019) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

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Nearby constructs

green marketing1 fields · 1 citationsanchor · a standalone constructproduct3 fields · 3 citationsjingle · one word, three constructssalience4 fields · 7 citationsjingle · one word, four constructs

References

  1. Winterich, K. P., Nenkov, G. Y., & Gonzales, G. E. (2019). Knowing What It Makes: How Product Transformation Salience Increases Recycling. Journal of Marketing, 83(4), 21-37. https://doi.org/10.1177/0022242919842167

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