Construct · 1 fields · 1 citations

program loyalty: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

a customer's loyalty to a loyalty program itself, distinguished from brand loyalty and shaped by the program's perceived value.

In marketing, program loyalty refers to a customer's loyalty to a loyalty program itself, distinguished from brand loyalty and shaped by the program's perceived value. This meaning comes from Yi (2003) in Journal of the Academy of Marketing Science.[1]

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Nearby constructs

loyalty program1 fields · 1 citationsanchor · a standalone construct loyalty6 fields · 10 citationsjingle · one name, six constructs perceived value4 names · 4 citationsjangle · one construct, many names

References

Yi, Y., & Jeon, H. (2003). Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty. Journal of the Academy of Marketing Science, 31(3), 229-240. https://doi.org/10.1177/0092070303031003002

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