Construct · 1 fields · 1 citations

promotion-induced price sensitivity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

the long-run increase in consumers' price and promotion sensitivity that follows heavy use of price promotions, compared with advertising.

In pricing, promotion-induced price sensitivity refers to the long-run increase in consumers' price and promotion sensitivity that follows heavy use of price promotions, compared with advertising. This meaning comes from Mela (1997) in Journal of Marketing Research.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how promotion-induced price sensitivity sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

promotion2 fields · 2 citationsjingle · one word, two constructs sensitivity4 fields · 4 citationsjingle · one word, four constructs

References

Mela, C. F., Gupta, S., & Lehmann, D. R. (1997). The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice. Journal of Marketing Research, 34(2), 248-261. https://doi.org/10.1177/002224379703400205

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct