Construct · 1 fields · 1 citations

psychological commitment to team: a standalone construct

One name. One construct. A landmark on the map.

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Sport management

a fan's resistance to changing allegiance to a team, measured by a scale used to segment sport consumers by loyalty.

In sport management, psychological commitment to team refers to a fan's resistance to changing allegiance to a team, measured by a scale used to segment sport consumers by loyalty. This meaning comes from Mahony (2000) in Sport Marketing Quarterly.[1]

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Nearby constructs

commitment5 fields · 9 citationsjingle · one name, five constructs loyalty6 fields · 10 citationsjingle · one name, six constructs resistance4 fields · 7 citationsjingle · one word, four constructs

References

Mahony, D. F., Madrigal, R., & Howard, D. (2000). Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty. Sport Marketing Quarterly, 9(1), 15-25. https://doi.org/10.1177/106169340000900103

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