Construct · 1 fields · 1 citations

psychological targeting: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
psychologicaltargeting1 CONSTRUCTPsychological targetingMATZ · CONSUMER PSYCHOLOGY

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Consumer psychology

tailoring persuasive ads to people's psychological traits inferred from their digital footprints, which increases clicks and purchases.

In consumer psychology, psychological targeting refers to tailoring persuasive ads to people's psychological traits inferred from their digital footprints, which increases clicks and purchases. This meaning comes from Matz (2017) in Proceedings of the National Academy of Sciences.[1]

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Nearby constructs

targeting4 fields · 5 citationsjingle · one word, four constructs

References

  1. Matz, S. C., Kosinski, M., Nave, G., & Stillwell, D. J. (2017). Psychological targeting as an effective approach to digital mass persuasion. Proceedings of the National Academy of Sciences, 114(48), 12714-12719. https://doi.org/10.1073/pnas.1710966114

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