Construct · 1 fields · 1 citations

purchase acceleration: a standalone construct

One name. One construct. A landmark on the map.

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Pricing

the tendency of consumer promotions to make buyers purchase sooner or in larger quantities than they otherwise would, shifting rather than only adding sales.

In pricing, purchase acceleration refers to the tendency of consumer promotions to make buyers purchase sooner or in larger quantities than they otherwise would, shifting rather than only adding sales. This meaning comes from Neslin (1985) in Marketing Science.[1]

Unit
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Nearby constructs

acceleration4 fields · 4 citationsjingle · one word, four constructs purchase1 fields · 2 citationsanchor · a standalone construct sales promotion bump decomposition1 fields · 1 citationsanchor · a standalone construct

References

Neslin, S. A., Henderson, C., & Quelch, J. (1985). Consumer Promotions and the Acceleration of Product Purchases. Marketing Science, 4(2), 147-165. https://doi.org/10.1287/mksc.4.2.147

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