Construct · 1 fields · 1 citations

purchase decision involvement: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

how much interest and concern a consumer brings to a specific purchase decision task, as distinct from interest in the product class itself.

In consumer research, purchase decision involvement refers to how much interest and concern a consumer brings to a specific purchase decision task, as distinct from interest in the product class itself. This meaning comes from Mittal (1989) in Psychology & Marketing.[1]

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Nearby constructs

class3 fields · 3 citationsjingle · one word, three constructs interest4 fields · 5 citationsjingle · one word, four constructs involvement6 fields · 10 citationsjingle · one name, six constructs

References

Mittal, B. (1989). Measuring Purchase‐decision involvement. Psychology & Marketing, 6(2), 147-162. https://doi.org/10.1002/mar.4220060206

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